SHEIN: positive scores, uneven task success
Only 2 of 5 formal participants fully completed the filtering task, despite a positive average usability score. Favorites reached 5 of 5.
Open case study →hello internet,
I study how people find their way around websites and apps, then use what I learn to make them easier to use.
I’m most interested in the moment someone expected one thing and the screen did something else.
hand-coded in html & css
researcher · designer · builder
pulled from the research cabinet
Only 2 of 5 formal participants fully completed the filtering task, despite a positive average usability score. Favorites reached 5 of 5.
Open case study →Investigated how prospective members find membership information, then used card sorting and tree testing findings to inform navigation and a coded redesign.
Explore research and redesign →keep exploring?
made it this far?
Research roles, projects, or a website that confused you this week. I’m happy to hear about any of it.
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